STAPHAUS [stop-house] is a full-service consultancy and marketing agency for the furniture and design industry. We help organizations establish marketing practices focused on driving revenue, lead generation, and long-term growth.
Get to know usWe don’t believe in vanity metrics, and we are platform agnostic. Any project we take on, small or large, focuses on goals and KPIs, but also how these align with the overall business plan, capabilities, and long-term growth.


There is a point where the digital interface, no matter how sophisticated, hits a wall of human hesitation. A customer can read about "down-wrapped high-density foam" a dozen times, but they cannot feel it. The solution to bridging this gap is not more technology. It is the strategic reintroduction of the human element.
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For furniture brands and retailers, the temptation is to focus on the "big" events: the showroom visit, the seasonal sale, or the final checkout. However, the decision to spend thousands of dollars on a sectional or a dining table is not made in a single sweeping motion. It is the cumulative result of dozens of tiny, fractured interactions—what Google famously coined as "micro-moments."
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One of the most powerful, yet often underestimated, levers in shaping those impressions is color. Beyond aesthetics, color is a psychological tool that influences mood, trust, and purchase intent. For furniture brands, harnessing color psychology across ad creative, landing pages, and catalogs can be the difference between an idle browse and a completed order.
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