Insights

Every now and then we publish our thoughts on latest trends, solutions, and digital topics.
Strategize

The Customer Journey: How Digital Channels Fuel Your Sales Funnel

Gone are the days of a linear sales funnel. Today's savvy consumers navigate a dynamic digital path, and for your business to thrive, you need a multi-channel marketing strategy that fuels their journey.

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Promote

How To Make The Most Of Sales And Promotions In E-Commerce: Furniture & Design Edition

In the world of ecomm furniture sales, promotions can be a double-edged sword. Used strategically, they're a powerful tool to attract customers, clear inventory, and boost revenue. But a poorly planned sale can erode margins, weaken brand image, and create customer service problems.

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Promote

Personalization in Furniture Marketing: Tailoring Experiences to Different Buyer Personas

By embracing personalization, furniture brands can craft customer journeys that feel both genuine and inspiring that lead to increased conversion.

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Build

Crafting Content Magic: Elevating Furniture Brands through Engaging Content Marketing

We delve into what pieces of content can actually have an impact on your business with an analytical approach, instead of simply creating for the sake of it.

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Strategize

Marketing Sustainability in Furniture & Design: Beyond Greenwashing

In a market inundated with claims of eco-friendliness and green initiatives, how does one truly discern the authentic from the facade? How can companies tell if obtaining sustainable accreditations is a net positive on their business?

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Strategize

The Rise of DTC Furniture Brands: What Traditional and Contract Manufacturers Can Learn

What exactly are furniture and design DTC brands doing right, and what can established manufacturers learn from their success?

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Promote

Lead Attribution Fuels Smart Growth for Furniture and Design Companies

Brands and retailers are spending money on advertising, trade shows, retail spaces, and marketing collateral. Yet they have no clue where their sales are actually coming from.

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Strategize

Challenges Facing the Furniture & Design Industry in 2024: Part II

In part II or this series, we dive into operational challenges such as supply chain, labor, and environmental factors.

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Strategize

Challenges Facing the Furniture & Design Industry in 2024: Part I

In part I of this series, we explore the economic, competitive and technological factors influencing success and profitability.

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