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Every now and then we’ll lay down some opinion or business insight for you to listen to.
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How To Make The Most Of Sales And Promotions In E-Commerce: Furniture & Design Edition

In the world of ecomm furniture sales, promotions can be a double-edged sword. Used strategically, they're a powerful tool to attract customers, clear inventory, and boost revenue. But a poorly planned sale can erode margins, weaken brand image, and create customer service problems.

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Personalization in Furniture Marketing: Tailoring Experiences to Different Buyer Personas

By embracing personalization, furniture brands can craft customer journeys that feel both genuine and inspiring that lead to increased conversion.

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Lead Attribution Fuels Smart Growth for Furniture and Design Companies

Brands and retailers are spending money on advertising, trade shows, retail spaces, and marketing collateral. Yet they have no clue where their sales are actually coming from.

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Salone, ICFF, NeoCon…Now What?

Don't let your investment go to waste: how to leverage trade shows for year-round success.

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PR or Marketing in Furniture and Design: Which Is Right?

Mistaking marketing and PR as two different names for the same thing can be harmful to initiatives in both. Why? Keep on reading.

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How to use digital marketing to grow your business with A&D

A common misconception is that digital campaigns only help consumer brands. In reality, digital marketing initiatives can be used with trade professionals to accomplish different goals.

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How to market and utilize your showroom in a digital world

In the furniture and design industry, showrooms are an important sales tool. Showrooms can themselves generate sales, but their function today often goes way beyond that.

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Bridging the digital and physical divide in the furniture industry

Here’s how digital marketing can help boost offline sales, both in showrooms and with architects and designers.

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The Furniture Industry and the Blurring Line Between B2B and B2C

The way in which trade professionals and consumers find, research, and shop for products is remarkably similar, and it all happens in one place: online.

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How B2B Companies Can Survive Without Trade Shows And Events

With so many global trade shows and conferences canceled, or moved to virtual, the need to find alternative ways to engage with customers is higher than ever.

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The Furniture Social Media Kit

This kit is a culmination of insights and tips gained from our experiences and is a great resource for home furnishing companies that are just getting started or brands that are looking to take their social media to the next level.

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The Home Textiles Social Media Kit

With no trade shows in sight and retailers and brands now led by a new generation of buyers that expect more of their suppliers, social media can play a key role for home textiles manufacturers and brands.

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Is Your Digital Marketing Ready For Your Next Trade Show?

Whether you’re considering exhibiting at your first-ever trade show or there are many events in your event marketing strategy, creating a marketing plan is critical to your success.

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