Promote

How do you encourage customers to move from interest to action without applying the kind of pressure that can backfire in a luxury or lifestyle purchase? The answer lies in crafting urgency carefully, blending psychological triggers with respect for the customer’s journey.

Unlike other channels built on short-lived trends or interruptive ads, Pinterest’s ecosystem is driven by user intent. Users are actively searching, saving, and planning for future purchases—a behavior that translates into a highly receptive audience. This unique dynamic allows furniture brands to acquire high-quality, top-of-funnel traffic at a fraction of the cost of other platforms, making it a critical gateway to their visual sales funnel.

Unlike a one-off purchase, furniture represents a significant investment and a long-term presence in a customer's home. The post-purchase period — from the moment the order is placed to months after installation — presents a critical, yet often underutilized, opportunity for performance marketers.

In a high-consideration industry such as furniture and design, trust and real-world application examples are paramount. UGC — authentic photos and videos created by your customers — offers a level of credibility and relatability that staged photography simply cannot match.

For furniture and design brands, a high-ticket sale isn't just a transaction; it's the beginning of a relationship. But too often, marketing budgets remain focused on acquiring new customers, overlooking the immense, untapped potential within your existing high-value clientele.

For boutique brands specializing in a particular aesthetic, broad, generic marketing is akin to shouting into a void. Success hinges on connecting with highly specific, high-intent niche audiences without wasting precious ad spend on those unlikely to convert.

nlike a forgotten t-shirt, a sofa or a dining table represents a significant investment, requiring careful thought, discussion, and often, visualization within a space. This extended decision-making process means that standard "come back and buy" emails often fall flat.

Memorial Day isn’t just a long weekend. For furniture brands in ecomm, this is one of the biggest swings of the year. But let’s be clear: running a sale isn’t the strategy. How you run it is.

In the fast-paced furniture and design space, success is built on more than just exceptional design and craftsmanship—it’s also driven by timing. For both D2C and trade furniture companies, a well-planned promotional calendar is a vital tool for creating consistent momentum and capturing seasonal intent.

While thousands of visitors may walk your trade show booth, the real opportunity lies in transforming that engagement into a constant stream of highly qualified website traffic and tailored marketing initiatives throughout the year.

In social media advertising specifically, we often encounter two approaches —rational product features and emotional storytelling—. Which one resonates and ultimately, converts?

Cross-channel marketing, when done right, can significantly boost ROI by ensuring that each channel amplifies the other’s efforts. Here’s how to integrate social, email, and PPC campaigns to maximize your returns.

By tailoring your messaging to each stage of the customer journey, you can effectively increase ad performance and conversion rates.

In the bustling world of social media, where attention spans are fleeting and competition is fierce, crafting a captivating ad is an art form.

Leveraging advanced targeting and automation, DPAs have become a cornerstone for marketers aiming to enhance customer engagement and drive conversions across multiple channels.

This Q4, it's not just about showing products—it's about creating a narrative, evoking emotions, and building a connection with the audience. Here are some creative ad recommendations tailored for furniture and design brands that can make a significant impact.

In the world of ecomm furniture sales, promotions can be a double-edged sword. Used strategically, they're a powerful tool to attract customers, clear inventory, and boost revenue. But a poorly planned sale can erode margins, weaken brand image, and create customer service problems.

By embracing personalization, furniture brands can craft customer journeys that feel both genuine and inspiring that lead to increased conversion.

Brands and retailers are spending money on advertising, trade shows, retail spaces, and marketing collateral. Yet they have no clue where their sales are actually coming from.

Don't let your investment go to waste: how to leverage trade shows for year-round success.

Mistaking marketing and PR as two different names for the same thing can be harmful to initiatives in both. Why? Keep on reading.

A common misconception is that digital campaigns only help consumer brands. In reality, digital marketing initiatives can be used with trade professionals to accomplish different goals.

In the furniture and design industry, showrooms are an important sales tool. Showrooms can themselves generate sales, but their function today often goes way beyond that.

Here’s how digital marketing can help boost offline sales, both in showrooms and with architects and designers.

The way in which trade professionals and consumers find, research, and shop for products is remarkably similar, and it all happens in one place: online.

With so many global trade shows and conferences canceled, or moved to virtual, the need to find alternative ways to engage with customers is higher than ever.

This kit is a culmination of insights and tips gained from our experiences and is a great resource for home furnishing companies that are just getting started or brands that are looking to take their social media to the next level.

Whether you’re considering exhibiting at your first-ever trade show or there are many events in your event marketing strategy, creating a marketing plan is critical to your success.