Strategize

Every now and then we’ll lay down some opinion or business insight for you to listen to.
Strategize

Marketing and Seasonality: Tips to Thrive Year-Round

Businesses that can align their marketing strategies with seasonal shifts—whether it’s the heat of summer or the chill of winter—are poised for year-round success.

Read Insight
Strategize

Precision Targeting vs. Broad Targeting on Meta: Finding the Right Balance

We are often asked whether it is better to use precision targeting or embrace broad targeting. Both strategies have their merits and drawbacks, and understanding when to use each can significantly impact the effectiveness of your campaigns.

Read Insight
Strategize

The Customer Journey: How Digital Channels Fuel Your Sales Funnel

Gone are the days of a linear sales funnel. Today's savvy consumers navigate a dynamic digital path, and for your business to thrive, you need a multi-channel marketing strategy that fuels their journey.

Read Insight
Strategize

Marketing Sustainability in Furniture & Design: Beyond Greenwashing

In a market inundated with claims of eco-friendliness and green initiatives, how does one truly discern the authentic from the facade? How can companies tell if obtaining sustainable accreditations is a net positive on their business?

Read Insight
Strategize

The Rise of DTC Furniture Brands: What Traditional and Contract Manufacturers Can Learn

What exactly are furniture and design DTC brands doing right, and what can established manufacturers learn from their success?

Read Insight
Strategize

Challenges Facing the Furniture & Design Industry in 2024: Part II

In part II or this series, we dive into operational challenges such as supply chain, labor, and environmental factors.

Read Insight
Strategize

Challenges Facing the Furniture & Design Industry in 2024: Part I

In part I of this series, we explore the economic, competitive and technological factors influencing success and profitability.

Read Insight
Strategize

GA4: What You Need to Know

Everything you need to know about Google Analytics 4 before switching from Universal Analytics.

Read Insight
Strategize

Q&A with Permutive’s Brett Goverman: The Death of the Third-Party Cookie

We examine what a cookieless world means for the future of digital advertising, and what publishers and brands need to be ready for a new marketing landscape.

Read Insight
Strategize

Did Apple Kill Email Marketing?

Whether or not Apple’s new privacy features really are well intentioned, or they’re just further trapping us into their walled garden, privacy and permission based marketing is here to stay.

Read Insight
Strategize

What Is Intent Data and Should My Company Be Using It?

Like most martech nowadays, you’ll read about how intent data will dramatically boost your conversions and sales. This is certainly possible, but how you implement the data into your strategy is key.

Read Insight
Strategize

Five Things to Consider When Creating a Chinese Digital Marketing Plan

Digital marketing in China is made up of a completely different set of online platforms, which can be intimidating for foreign companies who are just starting their Chinese digital marketing plans.

Read Insight
Strategize

Five Reasons Why Testing Is Critical

One of the most important benefits of routinely testing is cost-effectiveness: it saves you money in the long run. Keep on reading to find out how.

Read Insight
Strategize

Why Your Company Needs a Content Marketing Strategy

People will have an opinion (or lack of) regardless of what you do, but it’s content strategy that gives you the power to lead the conversation and drive business objectives.

Read Insight
Strategize

Should My Manufacturing Company Start Selling Direct-To-Consumer?

As more and more manufacturers choose to skip the middleman, we take a look at the pros and cons and why you must start thinking like a digitally-native DTC regardless of your decision.

Read Insight

Tell us what you're looking for

Thank you! A member of our team will be in touch soon.
Oops! Something went wrong, please retry.