The company’s customers can choose from hundreds of textile and leather options and different collections, sizes and finishes for a true custom fit.
To grow top line revenue, marketing efficiency and market share.
The company was already using Meta and Pinterest, but the accounts didn’t have a full-funnel approach, audiences were stale, and ROAS had been dropping for the past few months. Creative assets didn’t reflect the key selling points or high quality aspects that the brand wanted to communicate.
Our team partnered with the client to restructure the account set up, focus on ROAS and revenue, and rationalize their promotional calendar to maximize returns. We developed many creative variations and new formats, significantly expanded our reach to trade audiences, and developed a lead gen approach to significantly reduce CAC. Later on, we also took on email and SMS, restructuring the accounts to better support paid efforts and accompany customers in their purchasing journey.
