STAPHAUS [stop-house] is a full-service digital marketing agency that specializes in the furniture and design industry, as well as B2B marketing. We help organizations establish digital marketing practices and reporting systems, with a focus on driving revenue, new customer acquisition and lead generation.
Get to know usWe don’t believe in vanity metrics, and we are platform agnostic. Any project we take on, small or large, focuses on goals and KPIs, but also how these align with the overall business plan, capabilities, and long term growth.
I’ve worked with the STAPHAUS team for the last two years and they've continued to exceed my expectations. They assess each project and ask in-depth questions, provide timely feedback, and are extremely collaborative.
STAPHAUS has a global perspective that enables our team to think outside of the box. They act like a true partner to our firm, providing solutions that are specific to our needs.
STAPHAUS helped us plan and execute our first-ever digital marketing efforts to launch our platform. They are a true partner, focused on generating actionable results that enable our company to grow globally.
The STAPHAUS team took the time to fully understand our business and crafted campaigns that really resonated and drove results with our target audience.
The Direct-to-Trade model is a modern approach where manufacturers bypass the traditional wholesale and retail layers to sell directly to interior designers, architects, and other professional specifiers. This shift is more than just an operational change; it's a fundamental reimagining of the manufacturer-designer relationship, built on efficiency, transparency, and collaboration. For furniture manufacturers, it offers a pathway to increased profitability, greater brand control, and invaluable direct feedback.
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One of the most powerful, yet often underestimated, levers in shaping those impressions is color. Beyond aesthetics, color is a psychological tool that influences mood, trust, and purchase intent. For furniture brands, harnessing color psychology across ad creative, landing pages, and catalogs can be the difference between an idle browse and a completed order.
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The modern consumer, particularly in the high-consideration design sector, doesn't just buy a product; they buy into a vision, a feeling, and a lifestyle. A simple, sterile product photo, isolated from any context, fails to connect with these emotional drivers. It presents an object, but not its purpose or its soul. To stand out and truly resonate, furniture brands must move beyond the product shot and leverage interior design photography as a powerful tool for crafting a compelling brand narrative.
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