An established home textiles manufacturer was looking to build an e-commerce site and start selling their products direct-to-consumer to monetize slow-moving inventory and capture customer data.
As a supplier to the largest big-box retailers, our client not only wanted to get stale inventory out of their warehouse but better understand their end customer and test the market before rolling out new products to their retail buyers.
We partnered with our client to plan, build, and promote their first-ever DTC e-commerce brand. Within 8 months we not only had a positive ROAS but were collecting valuable first-party customer data and saving costs on stale inventory that had been eating away at margins.
The site is now the team’s testing ground for new product launches as well as a way to quickly offload excess inventory.
- 265% return on ad spend (ROAS) by month 8
- 4.5K+ average unique monthly site visitors
- 3.58% average goal conversion rate
- 28% increase in average order value
- 20.4% returning visitor rate
- 154% increase in email signups
- 12% average email click-through rate
