Fast-growing financial services firm with offices across the Americas, Europe, and Asia that provides financing for manufacturers, trading companies, and brands around the world.
Create unified marketing materials and digital strategy across the firm’s 13 global offices
As a fast-growing company in an increasingly competitive industry, we had to work quickly to highlight our client’s key differentiator - their global reach.
While direct and indirect competitors were jumping on the trade finance bandwagon, few of them actually had boots on the ground in key sourcing markets like China, Bangladesh, Pakistan, India, and Turkey.
By partnering with the firm’s head of marketing and local marketing managers across their 13 offices, we were able to not only make their digital footprint better reflect their global reach but simplify the messaging so both aspirational clients and referral sources could quickly understand what they offer and how to start working together.
From redesigning their global website in 10 languages to creating multi-language corporate videos and client testimonials we helped the firm create the assets they needed to position themselves for success.
With these new assets, the firm doubled down on digital marketing efforts, with a focus on email, paid search, and social media. With the buttoned-up branding and commitment to digital, we were able to increase inbound leads by 300% YoY, accrue over 15k+ email subscribers from potential clients and referrals, as well as establish global marketing reporting and KPIs to track and manage spend across their 13 global offices.
- Grew inbound leads 300% YOY
- Generated 104k+ views on video content
- Launched email newsletter that accrued 15k+ subscribers
- Redesigned global website in 10 languages
- Established global digital marketing reporting systems & KPIs
- Designed and rolled out the use of Salesforce CRM for 13 global offices
- Created and launched broker/referral program
