An all-American company that manufactures and sells to the trade and to the public for contract and residential projects. Its products are timeless, long-lasting, and mostly made with recycled materials.
Grow sales for the company’s e-commerce site and generate a steady flow of trade leads.
Our team implemented a structured campaign plan across SEM and social instead of the sporadic approach the company had been taking. We developed copy and creative to engage with end consumers, added several touchpoints to the sales funnel, and made UX improvements that streamlined the buying process.
On the trade side, we created collateral that incentivates the A&D community to engage with the brand and encourages them to reach out to the sales team.
Lastly, we developed a series of automations and follow-ups for both B2B and B2C audiences with clearly differentiated messaging.
