This outdoor furniture manufacturer sells its collections primarily through big box retailers and recently ventured into the D2C space. The brand focuses on high-quality materials, craftsmanship, and elevated aesthetic — now without the traditional markups.
Launch, optimize and grow sales for newly created e-commerce site.
STAPHAUS designed and implemented a complete digital marketing plan to start promoting the company’s collections through its brand-new D2C site. Even though the company had robust sales through large retailers, it had never sold to end customers directly.
We first performed a comprehensive UX analysis and implemented a series of optimizations to increase conversion rates. We developed consumer-friendly copy and site features that would help engage and convince users to purchase high-value items.
We leveraged all paid and non-paid channels to influence purchase decisions along the entire sales funnel, from paid and organic social to paid search, shopping, remarketing and email.
