Insights

By embracing personalization, furniture brands can craft customer journeys that feel both genuine and inspiring that lead to increased conversion.

Don't let your investment go to waste: how to leverage trade shows for year-round success.

We delve into what pieces of content can actually have an impact on your business with an analytical approach, instead of simply creating for the sake of it.

In a market inundated with claims of eco-friendliness and green initiatives, how does one truly discern the authentic from the facade? How can companies tell if obtaining sustainable accreditations is a net positive on their business?

Why invest in crafting a trade program? Isn’t it just enough to offer trade discounts? The answers are 1) because it pays off, and 2) no, not anymore.

What exactly are furniture and design DTC brands doing right, and what can established manufacturers learn from their success?

Brands and retailers are spending money on advertising, trade shows, retail spaces, and marketing collateral. Yet they have no clue where their sales are actually coming from.

In part II or this series, we dive into operational challenges such as supply chain, labor, and environmental factors.

In part I of this series, we explore the economic, competitive and technological factors influencing success and profitability.