Insights

Real photography and videos consistently deliver higher CTR, lower CPCs, and greater ROAS overall. Renderings, while undeniably valuable tools, lack the inherent authenticity and emotional connection that photography brings. We delve into why.

Gone are the days of a linear sales funnel. Today's savvy consumers navigate a dynamic digital path, and for your business to thrive, you need a multi-channel marketing strategy that fuels their journey.

In the world of ecomm furniture sales, promotions can be a double-edged sword. Used strategically, they're a powerful tool to attract customers, clear inventory, and boost revenue. But a poorly planned sale can erode margins, weaken brand image, and create customer service problems.

By embracing personalization, furniture brands can craft customer journeys that feel both genuine and inspiring that lead to increased conversion.

Don't let your investment go to waste: how to leverage trade shows for year-round success.

We delve into what pieces of content can actually have an impact on your business with an analytical approach, instead of simply creating for the sake of it.

In a market inundated with claims of eco-friendliness and green initiatives, how does one truly discern the authentic from the facade? How can companies tell if obtaining sustainable accreditations is a net positive on their business?

Why invest in crafting a trade program? Isn’t it just enough to offer trade discounts? The answers are 1) because it pays off, and 2) no, not anymore.

What exactly are furniture and design DTC brands doing right, and what can established manufacturers learn from their success?