In the world of ecomm furniture sales, promotions can be a double-edged sword. Used strategically, they're a powerful tool to attract customers, clear inventory, and boost revenue. But a poorly planned sale can erode margins, weaken brand image, and create customer service problems.
Read MoreBy embracing personalization, furniture brands can craft customer journeys that feel both genuine and inspiring that lead to increased conversion.
Read MoreWe delve into what pieces of content can actually have an impact on your business with an analytical approach, instead of simply creating for the sake of it.
Read MoreIn a market inundated with claims of eco-friendliness and green initiatives, how does one truly discern the authentic from the facade? How can companies tell if obtaining sustainable accreditations is a net positive on their business?
Read MoreWhat exactly are furniture and design DTC brands doing right, and what can established manufacturers learn from their success?
Read MoreBrands and retailers are spending money on advertising, trade shows, retail spaces, and marketing collateral. Yet they have no clue where their sales are actually coming from.
Read MoreIn part II or this series, we dive into operational challenges such as supply chain, labor, and environmental factors.
Read MoreIn part I of this series, we explore the economic, competitive and technological factors influencing success and profitability.
Read MoreDon't let your investment go to waste: how to leverage trade shows for year-round success.
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