Laura Fernandez

Co-Founder
Laura oversees analytics and creative, partnering with our clients to create impactful, measurable content that aligns with their goals. An experienced global marketing professional, Laura has deep experience assisting companies with content creation and analytics across English and Spanish-speaking countries.
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The Customer Journey: How Digital Channels Fuel Your Sales Funnel

Gone are the days of a linear sales funnel. Today's savvy consumers navigate a dynamic digital path, and for your business to thrive, you need a multi-channel marketing strategy that fuels their journey.

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How To Make The Most Of Sales And Promotions In E-Commerce: Furniture & Design Edition

In the world of ecomm furniture sales, promotions can be a double-edged sword. Used strategically, they're a powerful tool to attract customers, clear inventory, and boost revenue. But a poorly planned sale can erode margins, weaken brand image, and create customer service problems.

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Personalization in Furniture Marketing: Tailoring Experiences to Different Buyer Personas

By embracing personalization, furniture brands can craft customer journeys that feel both genuine and inspiring that lead to increased conversion.

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Crafting Content Magic: Elevating Furniture Brands through Engaging Content Marketing

We delve into what pieces of content can actually have an impact on your business with an analytical approach, instead of simply creating for the sake of it.

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Marketing Sustainability in Furniture & Design: Beyond Greenwashing

In a market inundated with claims of eco-friendliness and green initiatives, how does one truly discern the authentic from the facade? How can companies tell if obtaining sustainable accreditations is a net positive on their business?

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The Rise of DTC Furniture Brands: What Traditional and Contract Manufacturers Can Learn

What exactly are furniture and design DTC brands doing right, and what can established manufacturers learn from their success?

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Lead Attribution Fuels Smart Growth for Furniture and Design Companies

Brands and retailers are spending money on advertising, trade shows, retail spaces, and marketing collateral. Yet they have no clue where their sales are actually coming from.

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Challenges Facing the Furniture & Design Industry in 2024: Part II

In part II or this series, we dive into operational challenges such as supply chain, labor, and environmental factors.

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Challenges Facing the Furniture & Design Industry in 2024: Part I

In part I of this series, we explore the economic, competitive and technological factors influencing success and profitability.

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Salone, ICFF, NeoCon…Now What?

Don't let your investment go to waste: how to leverage trade shows for year-round success.

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Why create an A&D trade program? Is it worth it?

Why invest in crafting a trade program? Isn’t it just enough to offer trade discounts? The answers are 1) because it pays off, and 2) no, not anymore.

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PR or Marketing in Furniture and Design: Which Is Right?

Mistaking marketing and PR as two different names for the same thing can be harmful to initiatives in both. Why? Keep on reading.

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How to use digital marketing to grow your business with A&D

A common misconception is that digital campaigns only help consumer brands. In reality, digital marketing initiatives can be used with trade professionals to accomplish different goals.

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How to market and utilize your showroom in a digital world

In the furniture and design industry, showrooms are an important sales tool. Showrooms can themselves generate sales, but their function today often goes way beyond that.

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Bridging the digital and physical divide in the furniture industry

Here’s how digital marketing can help boost offline sales, both in showrooms and with architects and designers.

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The Furniture Industry and the Blurring Line Between B2B and B2C

The way in which trade professionals and consumers find, research, and shop for products is remarkably similar, and it all happens in one place: online.

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The Furniture Social Media Kit

This kit is a culmination of insights and tips gained from our experiences and is a great resource for home furnishing companies that are just getting started or brands that are looking to take their social media to the next level.

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The Home Textiles Social Media Kit

With no trade shows in sight and retailers and brands now led by a new generation of buyers that expect more of their suppliers, social media can play a key role for home textiles manufacturers and brands.

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Five Reasons Why Testing Is Critical

One of the most important benefits of routinely testing is cost-effectiveness: it saves you money in the long run. Keep on reading to find out how.

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Why Your Company Needs a Content Marketing Strategy

People will have an opinion (or lack of) regardless of what you do, but it’s content strategy that gives you the power to lead the conversation and drive business objectives.

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How Does SEO Work And Why Should I Care?

The average search query returns thousands or even millions of results. The first five results will typically get 67% of all clicks, while results that show up on the second page get less than 6% of all clicks.

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